Our Story

Building Trusted Partnerships in Asian Health & Wellness Since 1988

Pelikan Trading Inc. is a U.S.-based wholesale distributor specializing in Asian health, OTC, herbal, and wellness products.

Our roots trace back to 1988, when our business began serving local Asian communities in California. Over the decades, we have grown from a regional supplier into a trusted wholesale partner for retailers, pharmacies, distributors, and online sellers across the United States.

Today, Pelikan Trading works closely with manufacturers and business customers to bring reliable products, professional service, and long-term wholesale support to the U.S. market.

Our Journey

Growing from Local Roots to Nationwide Distribution

Pelikan Trading has grown through decades of market experience, long-term partnerships, and continuous expansion in the U.S. Asian health and wellness industry.

1988

Local Beginnings in California

Our roots began as a local Asian herbal and grocery retail business serving the Chinese community in California.

1989

Wholesale Distribution Started

Began supplying Asian supermarkets and introduced healthcare product counters into retail locations.

2000s

Nationwide Wholesale Network

Expanded into nationwide wholesale distribution, serving retailers and distributors across the U.S.

2018

Exclusive Brand Partnerships

Strengthened partnerships with leading Asian healthcare and wellness brands.

2019

Pelikan Trading Was Established

Rebranded as Pelikan Trading to better serve the growing U.S. wholesale market.

2020–2021

E-Commerce Expansion

Expanded into online marketplaces while continuing nationwide wholesale operations.

2022–2024

More Brands, More Categories

Continued expanding our portfolio with additional OTC, herbal, wellness, and specialty healthcare products.

Today

A Trusted U.S. Wholesale Partner

Supporting retailers, pharmacies, distributors, and online sellers across the United States.

What Makes Us Different

Built for Long-Term Wholesale Growth

Pelikan Trading combines decades of industry experience, nationwide distribution, regulatory knowledge, and multi-channel sales support to help business customers grow with confidence.

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Deep Industry Experience

With decades of experience in the U.S. Asian healthcare market, we understand the products, customers, and retail channels that drive long-term success.

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Nationwide Wholesale Distribution

We support retailers, pharmacies, supermarkets, distributors, and online sellers across the United States with dependable wholesale supply and fulfillment.

Regulatory & Market Knowledge

Our team works closely with manufacturers and compliance professionals to support FDA registration, product listing, labeling, and U.S. market entry.

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U.S. Warehouse Operations

Our U.S.-based warehouse operations help ensure reliable inventory handling, domestic shipping, and responsive wholesale order support.

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Multi-Channel Sales Experience

Beyond traditional wholesale, we also understand online marketplace operations, brand protection, and e-commerce distribution across major platforms.

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Long-Term Partnership Focus

We believe wholesale distribution is built on trust, consistency, and mutual growth. Our goal is to support reliable partnerships that last.

Our Mission

Building Long-Term Partnerships for Businesses Across the United States.

We support our business customers with dependable wholesale service, trusted products, and reliable long-term partnership value.

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Trust

Reliable relationships built on honesty and consistency.

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Care

Supporting healthier communities with quality wellness products.

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Mutual Growth

Growing together with retailers, distributors, and partners.

Reliability

Consistent service, dependable fulfillment, and professional support.